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Tuesday, August 18, 2009

Kinda want to toss my Cookies...

So, I get magazine subscriptions out of nowhere quite frequently. So far, I've gotten Women's Health (ha. ha, ha, ha), Elle, Glamour, and as of this last weekend, Cookie.

Cookie magazine is a parenting magazine, so I was kind of excited about it. I could see that there was an article about Jenny McCarthy's campaign regarding vaccines and autism. So, I thought this Cookie was going to have some meat on its bones. Michael fell asleep (sitting straight up on the couch with his mouth wide open) Sunday afternoon, so I decided to peruse my new magazine.

My concern started approximately three pages in...the ads resembled the ads in my Elle magazine. There was one for Tiffany & Co. very near the front. However, I pressed on. Ads generate income and Tiffany & Co. probably has more income than Osh Kosh. There were several other moments of pause, but then I reached the deal breaker page. It was an "article" about essential wardrobe pieces for moms. There was a page in the article covered with gorgeous trench coats (love trench coats, think they are adorable). The page contained at least six that were $650 plus. There was not a single "affordable" option (even fashion magazines have become aware of the economic crisis we are in and offer up cheaper, cute alternatives to the crap that their average reader cannot afford). I'm not sure why Cookie's priorities are so jacked up and out of whack, but I'm not even planning to spend $650 on my son's crib, much less on a coat he is going to puke on.

So, I don't know how I got on the random magazine subscription mailing list, but I know I am not Cookie's target demographic. I'm not sure Cookie's target demographic lives within 5 zip codes of me.

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